For most website owners, the single biggest mistake they make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It’s amazing that only a small percentage of business owners treat list building and email marketing with the urgency it requires.

Most websites find that over 98% of people who visit for the first time will leave without buying anything. By capturing your visitor’s name and email address when they arrive, you will have a chance to build a long-term relationship with your readers, and you can potentially turn them into a long-term customers.

Your Most Wanted Response Should Be To Build A List

Instead of focusing your site on making a sale, encourage your visitors to opt-in to receive a free Report of some kind. Ask them to give you their name and email address to access the information, and you’ll multiply your profits over time. Once you’ve got your prospect onto a list, continue to follow up regularly with information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.

If you watch all the best Internet marketers, you’ll see that they use tools such as mini courses, free eBooks or other forms of “ethical bribes” to get their visitors to opt-in to a list. You should also be doing this because it flat out works. By building a list of people who are interested in your area of expertise, products or services, you are creating a real asset that will pay off for a long time into the future. As smart marketers say – the money is in the list. Well actually, the money is really in the relationship you develop with the people on your list.

Business Is All About Relationships. It’s Not About Selling Products And Services

Business has always been about building relationships with people one at a time and solving their problems with your products or services. Build relationships and you will prosper – miss this critical distinction and you will never be as successful as you might have been. In fact, marketing genius Dan Kennedy teaches that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. The success of your business depends on having a loyal list of repeat customers – without this, your business is slowly dying.

It’s been shown that your most difficult sale will be the first sale to a new prospect. Buying from you instead of somebody else is a high risk proposition to somebody who has never dealt with you before. Research shows that your existing customers are at least 4 times as likely to buy from you again than somebody who you don’t have a relationship with. Having a list of prospects and customers who know, like and trust you, a group that you can follow up with easily via an email autoresponder system, is one of the surest ways of setting up a series of auto-pilot streams of income you’ll ever find.

Building A Customer Email List Should Be Your #1 Priority

If you haven’t made building your email list a priority, you really should get started today. By having your visitors give you their names and email address (and their physical address too if at all possible) you could double or triple your profits by simply following up. And once your email sequence has been created, it works invisibly in the background to increase your sales day in, day out.

You simply cannot invest time more effectively than by building a list of passionate people who are interested in hearing from you. It really is a no-brainer, and your customer list will pay off for years if you treat your readers well.

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