You can ensure that your website is search engine optimized by utilizing Google Optimizer, a tool formerly known as Google Website Optimizer.

Google has become the undisputed leader in SEO, and provides many tools to assist both web users and website owners. If your business maintains a website, using the Google Optimizer tool will help you to optimize your offerings by experimenting with the content and design of your site to test which combinations produce the highest conversion rates. Why wonder about your site? Test and find out what your customers think about it.

Testing a website for SEO was once a long and complicated process, but thanks to Google Optimizer that is no longer true. This service helps you figure out which marketing efforts will work best on your website. It assists you in determining which information is bringing in the most visitors, working to build customers from search engines results.

How do you know the percentage of visitors to your site that become customers? Do visitors find your site appealing? How long do they stay? Do they come back for more? Is the new landing page design producing better results than the old one? Does making a button size bigger generate more sales leads? Only testing will reveal the answers, and that\’s where Google Optimizer can unlock a gold mine in terms of improving your bottom line.

Consider a brief overview of some of the many SEO advantages that Google Optimizer offers its users.

* Conduct several tests simultaneously. Analyze the buttons, headlines, images, and other design elements on your site at the same time to see what kind of sales results you are getting from them. This kind of multivariate testing changes the site\’s design details for each visitor so that the best designs can be identified.

* A/B testing. This testing method compares just two variables (A and B) to determine which produces the best result. Users may choose to employ multivariate or A/B testing.

* Test results that you can use. As your website\’s content is analyzed by Google Optimizer, it will give you results that make improving your site\’s SEO much easier. Instead of guessing what elements should be changed, you can rely on the test results you get.

* You get all the power of Google Optimizer at the best possible price: free!

Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about Google Optimizer at www.MarketBlazer.com

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